About 10 Minutes MBA
Business strategy is usually taught in 40-page PDFs, two-year degrees, and conference talks nobody remembers. 10 Minutes MBA exists because we think that's broken. The best business lessons — why Blockbuster laughed Netflix out of the room, how Amul beat multinational giants without an advertising budget, why Nokia's fall had nothing to do with technology — are stories. And stories can be told in ten minutes.
Every case study on this site is researched from primary material: shareholder letters, founder interviews, court filings, and the business history books listed at the bottom of each piece. We then rewrite what we find in plain English, cut the jargon, and keep the part that actually teaches you something. If a case study doesn't change how you look at a business decision, we haven't done our job.
We publish a new long-form article every week, a growing library of company deep-dives, head-to-head comparisons, and a plain-English glossary of the strategy terms consultants charge you to explain.
Who writes this
Himanshu founded 10 Minutes MBA to make real business strategy readable in the time a coffee takes. He researches and writes every case study on this site — digging into shareholder letters, founder interviews, and business history books so you don't have to. When he's not writing case studies, he builds the site itself — 10 Minutes MBA is an independent, one-editor publication, which is exactly why it can stay honest.
How we research, source, and correct every case study.
Corrections, feedback, or a company you'd like us to cover.