Business Shorts.

Sixty seconds on YouTube, the full story here. Every short gets its own page with the complete narrative and the business lessons worth keeping.

Consumer Psychology

You went in for a lamp. You left ₹8,000 lighter. That wasn't an accident — it was floor plan design.

In 1977 India told Coke: hand over your secret formula or leave. Coke left. What happened next changed Indian FMCG forever.

A black turtleneck, a deep voice, and a machine that never worked. Theranos raised $700M on a demo that was fake.

Nokia sold 40% of the world's phones in 2007. Six years later Microsoft bought the leftovers for $7B.

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